Book Breakthrough NYC: A Master Class
to Transform Your Work – and You

Book Breakthrough NYC is an intimate, hands-on experience that gets to the heart of the three core frameworks essential for publishing success:

• Your Ideas – Up-to-the-minute insights on how to develop, refine, package, and elevate your concepts, as well as proven ways to share, pitch, and publish your message in the best ways possible for you.
• Your Relationships – The art and science behind making connections with the right individuals, groups, and media to help you build your platform and spread your message.
• Your Strategies – Launch and business models that truly lead to the results you desire, including engaged readers and clients, book sales, a loyal following, and making a difference in the world.

These three elements – when refined and aligned – will take your ALL your writing, blog and newsletter content, speaking, consulting, and teaching to a whole new level of depth, connection, and impact. (And it is our belief that any one element without the others significantly limits the potential of your work and your options.)

We Offer You Frameworks – Not Formulas – You Can
Use to Develop Your Idea, Book and Business

At Book Breakthrough NYC we will share the freshest and most powerful real-world information, strategies, and case studies on what’s working right now for “regular” as well as bestselling authors, experts, and thought leaders. And, we will draw on our core teachings, our insights from top publishing, entrepreneurial, and think-tank contacts, our in-the-trenches industry intel, as well as the proven principles and tools we recommend to our clients and use ourselves, every day.

As part of this transformative event in the heart of Manhattan (the publishing capital of the world), you will:

• Immerse yourself in an environment of creativity, smarts, support, honesty, safety, and motivation – and experience an almost electric sense of possibility
• Meet amazing fellow participants and NYC insider publishing experts
• Hear inspiring and content-rich keynotes and talks from bestselling and experienced authors
• Receive feedback on your most current signature ideas – not only from the guest experts and authors at the event (as well as your peers), but also from Janet and Elizabeth’s live, laser-focused coaching all throughout the event
• Discover proven ways to use your resources–time, money, energy, connections–to maximize your visibility, impact and success
• Create a doing-more-with-less mindset in building your Dream Team, strategic partners, and tribe
• Receive refined templates, models, worksheets, as well as personally recommended resources in a take-away workbook (previous attendees say these materials are one of the most valuable elements of the program, and that they use them over and over again!)
• Get unstuck and crystal clear about your immediate next steps, so you leave BBNYC with calm conviction and bubbling excitement about what’s next
• Experience the passion, motivation, and confidence you need to “ship” (in the words of business guru Seth Godin) and to make your contribution the world

Here’s Your Sneak Peek Inside BBNYC:
July 26-28, 2012
(times and topics are tentative)

Day 1: Your Idea
Workshop: 9:00 a.m. – 5:30 p.m. ET
Private cocktail party: 5:30 – 7:30 p.m. ET

On the first day, we will create a concept and publishing learning lab to help you understand the truth behind great ideas and books and how you can apply these lessons to unearth the most compelling version of your message as possible. We’ll immerse you in the “New Rules” of publishing and share the most current and achievable publishing breakthroughs that are waiting for you.

By the end of Day 1 you will:

	Understand how to create a complete concept, package, and positioning for your idea so that it resonates and sells, instead of remaining incomplete or languishing without an audience.
	Explore and identify the best publishing path for your work—indie, boutique, or “Big 6”; PDF, print-on-demand, digital, or combined; full-length, “single,” or manifesto.
	Answer the 3 Questions: Why Me? Why Now? Why This Book (or Project)? and understand how sticky language, beta testing, and point of view are essential to standing out.
	Gain incredible insights and answers from our Expert Publishing Panel Discussion. You’ll meet top publishing pros—NYC editors and literary agents on the cutting edge–who will share the ins and outs of what authors need to thrive today, including hot-button topics like “platform,” “pitching,” and proposals, e-books and apps.

Day 2: Your Relationships
Workshop: 9:00 a.m. – 5:00 p.m. ET
BONUS Evening Session (Live Coaching for Your Idea, Book and Business): 7:00 – 9:00 p.m. ET

On Day 2, we’ll dive deep into the heart and soul of your marketing platform and ways to develop the relationships, community, supporters, and partners who are essential to getting your books and ideas out into the world. You’ll understand that “marketing,” especially when it comes to ideas, is all about people – the right people for you and your message.

By the end of the second day, you will gain:

	Proven ways to connect with influential thought leaders, experts, centers of influence, strategic partners, and organizations to create awareness, excitement, and a loyal following for your work.
	Specific steps and case studies to actually discover “where you belong,” what your right audience is, and ways to “go public” and “seed” your work right away with fans and followers– before you publish your first (or next) book.
	A powerful tool—the Dream Team map—to help reach your greatest potential for readers and business growth.
	Need-to-know promotion and book-selling models working for authors of all publishing paths, including trends, and tips around Amazon opportunities, online marketing methods, social media practices, and cutting-edge expertise from our Marketing & Sales Panel guests.

Day 3: Your Business
Workshop: 9:00 a.m. to 3:00 p.m. ET (so you can plan travel home or an evening out in NYC!)

On the final day, you’ll learn the 4 simple but powerful business models behind successful publishing and idea-driven businesses. You’ll discover how to pull all the pieces together and exponentially increase your ability to not only succeed as an author, but to make a lasting impact with your work.

By the end of Day 3, you will understand how (and begin) to:

	Align your core idea and message with your overall business, including how to integrate your book into your larger purpose, business, and goals– the missing link that most authors don’t learn about or understand.
	Share your ideas in innovative and profitable ways RIGHT AWAY– through story-telling, teaching, blogging, speaking and more.
	Balance both the immediate and long views of your work for ease, clarity, including the fastest, most effective routes to sharing your writing, gifts, and expertise.
	Implement your take-aways, shifts, and big “ahas” with an Action Plan that is clear, inspiring, and doable—a significant send-off, indeed!

You’ll walk away from Book Breakthrough NYC equipped with a new mindset and proven methods to develop your idea, choose your publishing pathway, build key relationships, and determine the best ways to launch and promote your book!

Is this sounding like you? Is this the inspiring, transformational event you’re looking for?