In this Livestream teaching call and conversation, we explain how 3 culture-shifting trends are directly impacting authors and messengers like you right now, and we share examples of what’s possible when you:

- Embrace “Small is the New Big” and identify a way to share your work NOW
- Decide to be a Producer and consistently “Go Public” with your message
– Tap into the “Author as CEO” mindset to engage with your idea and your audience more deeply

Powerful stuff and aha moments for those who joined us live. Watch the video and share your ahas and ways you see these trends could work for you in the comments section.

We’d love to see you at Book Breakthrough 2012 (just visit the registration page). Stay tuned for more content and news to come

Is there a secret to making a significant impact with your message and work?

NO!

But there are important new trends—and truths—that you need to understand. They can have a huge impact on your work and can help you sort through the overwhelming amount of advice (some good, some bad) to plan the right path for your idea, book and business – the path that actually leads to the success you’re yearning for.

That’s why we want you to join us for a fresh, new Livestream video chat this Wednesday at 3:00 pm EDT (12:00 pm PDT).

We want to point you in the right direction and show you how to harness these 3 trends for your message and book – so your creative, hard-earned efforts pay off and actually product results!

During the Livestream chat, we will “unpack” each of the 3 trends so you will understand:

• Why Small Is the New Big (and what that means for your message)
• How owning that You Are the CEO of Your Idea + Book can shift your success
• What Going Public Is Getting Published means (and how this trend changes everything!)

These insights are VALUABLE, but only if you understand how to leverage them. Join us on Wed and we’ll explain how to get these trends working FOR YOU (instead of against you).

DATE:         Wednesday, April 4
TIME:          3:00 pm EDT (12:00 pm PDT)
PLACE:        http://www.livestream.com/bookbreakthrough

At the official start time (3:00 pm EDT), just click on the link above and you’ll be connected to the live video and community chat!

In addition to sharing this fresh and timely content, we’ll make time for Q&A, so be sure to join us for the live session.

(NOTE: The same link will take you to the Replay video recording, but you won’t be able to access the discussion chat, ask questions, or share your experiences. So attend live if you can!)

**QUICK UPDATE**

Speaking of questions, we’ve had a few people asking about how long we’ll be offering the incredibly affordable 5-payment plan for Book Breakthrough that we introduced a few weeks ago (giving you a chance to reserve your seat and pay only $140/month through July).

There’s just a few more days left to take advantage of this special pricing (which expires this Tuesday, April 10 at 11:59 pm ET), so we encourage you to reserve your seat today.

We look forward to “seeing” you on Wednesday!

Best,

e and j

UPDATE!  Join us this Wed, April 4 at 3:00 pm PDT (12:00 PDT) for a Livestream video chat to understand how to immediately harness 3 of these trends for your message + book.  It’s going to be a powerful session, so we hope you to see you there!  To join the session, please click on our Livestream TV channel when it’s officially time for the session to start (3:00 pm EDT on Wed, 4/4):

http://www.livestream.com/bookbreakthrough

Now, back to the original post…

No matter where you are with your message and book (or second book), you are probably hearing new information and advice every day about the “right” way to successfully develop and launch your work.

Right? Right.

We also know that:

Some of these messages may seem confusing and even contradictory.

Some of these messages may sound too cookie-cutter – and feel too formulaic for you and your work.

Some of these messages may make the process seem so easy…but why are you finding it so challenging?

In fact, there are specific changes and new realities that are that are making this a particularly exciting, yet disruptive time to publish successfully. To help explain WHY, Janet and I stepped back to identify 7 Trends (+ Truths) that give you a much clearer understanding and perspective of what’s possible for your and your work.

Click on the video for great 10-minute video lesson excerpted from the insights we shared at Book Breakthrough 2011 conference. We think you’ll find this clip to be incredibly timely and helpful.

And, be sure to listen for the reference to the “warm water” metaphor. See how it can keep you inspired and lead you towards your audience and your “sweet” spot.

Once you’ve watched this short clip, we would love for you to post your comments and reactions below:

1. Which of these Trends and Truths most resonate with you?
2. Which have helped you the most, or have gotten in your way?
3. We can’t wait to read your responses!

e and j

Here’s even more fantastic feedback about Book Breakthrough NYC 2011! In addition to several attendees, we were fortunate to spend a few minutes with Les McKeown, author of Wall Street Journal bestseller “Predictable Success” and Jenny Blake, author of “Life After College”, and Kristi Carnes, founder of BookingAuthors.com. Even though they were speakers at Book Breakthrough NYC 2011, all three had some great takeaways to share with us!

We hope you enjoy this special Animoto video we made especially for you. It captures the energy, collaboration and fun that everyone had during the three amazing days we were together in New York. Don’t be surprised if you find yourself singing along…

Made with love by Dana Reeves
All photographs copyright Irwin J. Lee (thanks Irwin!)

Ariane Benefit from LotusBridge.com shared her experience and insights from Book Breakthrough NYC 2011.

Charlie and Angela (married business partners from ProductiveFlourishing.com) spent some time talking about their impression of Book Breakthrough NYC 2011 – and also gave us a peek at what it’s like to be married to your business partner.

Janet and Elizabeth (along with everyone on the BBNYC team) are moved and honored by all the great things people are saying about Book Breakthrough NYC 2011. When we asked for volunteers to give video testimonials, people literally lined up to share their thoughts. THANK YOU – you are the reason Book Breakthrough was created!

The energy during these three days has been amazing! Last night’s “hot seats” produced some incredible results and mini-breakthroughs, and really helped so many folks get clarification on their message and direction. We’ll have some more video surprises for you in the next day or so … for now, here’s what a few more BBNYC attendees have had to say:

Woohoo! We’ve created a Book Breakthrough NYC 2011 photo album on Facebook! Many, many thanks to Irwin J. Lee for capturing the emotions and moments of our event – the photos are FANTASTIC!

Well, what are you waiting for? Go check out our Facebook BBNYC photo album!